It was only last week that a patient recommended me to a friend for
anti-wrinkle treatment. Her friends reply was
"But she never posts any before/after pictures on Instagram"
There is a very good reason for this……. As a prescription only medicine (POM) it is illegal to advertise or promote or incentivise to the public on social media. This includes:
Using before & after photographs
Referring to any of the botulinum toxin brands such as Botox, Azzalure, Bocouture, Letybo, Alluziance
Actively promoting the treatment with offers
Advertising Botox®️ parties
Using terms such as wrinkle relaxing injections, anti wrinkle injections, forehead smoothing injections etc
And yes you probably wouldn't know this was unlawful because if like me you see daily posts. If you want to read more on this, here's the regulation
Numerous clinics have already been prosecuted and I guess more will follow with the beginning of licensing & regulation (about time!!). And yes, I do find it frustrating when I see so many posts & offers blatantly ignoring this legislation.
But, as for me, I stay in my own lane, protect my very precious NMC pin and maintain a sense of professionalism.
If you are interested in a consultation for any anti-wrinkle treatments then please book here
Natalie
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